01
Discovery and mapping
Before anything gets designed, we agree on what the thing has to do. Who is buying, what they are afraid of, what makes them move, and what counts as a win. That gets written down so neither of us is guessing later.
What you do
- One call, about sixty minutes, on your offer and your customer
- Send over anything you already have that converts
- Tell me what a good month actually looks like in numbers
What I do
- Pull the voice of your customer out of reviews, calls, and objections
- Map the path from first click to booked call or purchase
- Pick the asset set that fits, and say no to the parts you do not need
You getA written build map: the pages, the flow, the message, and the definition of done.
02
Build and copy, together
Copy and layout get made in the same pass by the same person. The words come first and the structure gets built to carry them, which is why the finished page reads like an argument instead of a brochure.
What you do
- Review the first draft and mark what is wrong about your business
- Hand over logo files, photos, and anything brand specific
- Answer the handful of questions that come up mid build
What I do
- Write every line on the page, headline through button
- Build it custom, no template, mobile handled first
- Wire the forms, the checkout, and the follow-up behind them
You getA working asset on a staging link you can click through before anything goes public.
03
Connect the traffic
A finished page with nothing pointed at it is a brochure. This phase hooks the build up to wherever your people already are, so visits start arriving and nothing lands on a dead end.
What you do
- Give me access to the domain, the inbox, and the accounts we are connecting
- Commit to at least one source of traffic you will actually feed
- Approve the follow-up messages that go out in your name
What I do
- Point the domain, set up email sending, and test every form end to end
- Connect the CRM so a new lead lands somewhere you will see it
- Turn on the automations: the reply, the reminder, the nudge
You getA live build with leads flowing into one place and follow-up running without you.
04
Watch and tighten
Launch is the halfway point. Real visitors do things no plan predicts, so the first stretch after going live is spent reading what they actually do and fixing the spots where they quit.
What you do
- Tell me what the leads sound like on the phone
- Flag anything that feels off or generates the wrong kind of enquiry
- Keep the traffic pointed at it
What I do
- Watch where people stop scrolling and where they leave
- Rewrite the sections that lose them and re-test
- Report back in plain language, not a dashboard screenshot
You getA system that gets better after launch instead of quietly decaying.